Deliverability fixes, a hack for Gmail, BIMI updates, and more!
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| BIMI … what even is that? |
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| Transparency in your subscriber's inbox. It's what we're all looking for: quick and clear recognition so your message gets to the right place and person without creating confusion or even worse - causing spam complaints or potential spoofing attempts. |
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| Enter BIMI (Brand Indicators for Message Identification). Not only are we talking royalty status, but BIMI has recently received full support by the all-powerful Google. Need some info? Learn more about implementing BIMI in our new article. |
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| Speaking of authentication options, check out these related articles: |
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| Email Spoofing: How to Stop it From Hurting Your Brand |
| Email Authentication Protocols: Your Guide to SPF, DKIM, DMARC, and BIMI |
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| Hey devs! This one is for you |
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| Hmmm … is Google trying to do what Apple did last month? Like, it's not all about them, but it's a little bit about them. Anyway, if you're struggling with the rudeness of Gmail clipping, we have a good read on why it happens and how to avoid it. |
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| The Blog & Beyond |
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| Email Campaign Management: Tackling the Toughest Challenges |
| If we haven't told you lately, we know you have a tough job. We wouldn't exist if you didn't and we can relate to the obstacles. But certain challenges are more … challenging. Let's talk about that>> |
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| Email Deliverability Guide: Find Your Way to the Inbox |
| Is your deliverability status set to "it's complicated"? If you couldn't sense a theme already, we really want to make sure your emails hit the inbox. Upgrade your status with our guide on the basics. Get it delivered >> |
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| Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance |
| Talk about privacy on top of privacy. Marketing in the healthcare industry brings about some extra challenges and opportunities when it comes to email. Code: inbox >> |
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